- M c C o r m i c k G o u r m e t -
Idea / Feed Your Inspiration
In the competitive herb and spice category, consumers usually grab what’s cheapest on the shelf. To help overcome this problem and show that spice quality really makes a difference, we created a print and social campaign. The idea dares "seasoned" home chefs to add something different to something familiar. The art direction is purposely clean and simple to showcase and draw the viewer into the food photography trickery.
CREATIVE GROUP HEAD / ART DIRECTOR
Creative Group Head / Art Director
CREATIVE GROUP HEAD / ART DIRECTOR
CREATIVE GROUP HEAD / ART DIRECTOR
CREATIVE GROUP HEAD / ART DIRECTOR