Ian kay - BlackBerry

- B L A C K B E R R Y -

Idea / Love What You Do

There are dreamers, there are doers and there are dreamers that do.

Role / Creative Group Head / Art Director

Responsibilities / Digital Creative Lead for Canada, USA, South America, and Europe

The Product

Launch and sustain a new creative platform in the digital space. Standard device-focused banners were developed alongside rich one-of-a-kind media executions that drove home the brand promise of “like is the enemy”.

The Problem

Capture and share the passion people have for the many BlackBerry devices.

The Goal

Get new and existing smartphone users to take notice and engage with the brand (get people to the website).

Target Audience

International markets targeting new and existing BlackBerry users both consumers and businesses.

Results

Only two weeks into the campaign favourability was up over 290% and device page visits over 988% – great results with a great idea.

Blackberry: Love What You Do / TV / Digital / Social (full case study)

Love What You Do / Display Ads

Blackberry: Love What You Do / Rich Media Takeover

Blackberry: Love What You Do / Rich Media Reveal

Blackberry: Love What You Do / Screen Saver